Are you running profitable, consistent lead generating campaigns for your firm, or are you donating to the burgeoning Zuckerberg fund? Facebook is the only platform that the 55+ audience spends 3+ hours per day using, but without some critical strategy it can be a drain on your marketing budget. In this compelling session, CEO and Founder of Steep Digital Marketing, Jonathan Musgrave, will share the insider secrets he's learned about Facebook marketing from his experience as a top 4% Facebook Certified Marketing Partner spending more than $75 million on Facebook Ads. You'll discover the 3 critical steps to creating Facebook campaigns that convert, get the blueprint for crafting compelling offers, and learn the insider's guide to thumb-stopping creative that will turn your Facebook ads into business-building assets.