Join Samantha Allen, Senior Vice President of Integrated Marketing at Carson Group, for a transformative main-stage session focused on leveraging social media to build a powerful personal brand. In today’s digital-first environment, advisors have a unique opportunity to deepen relationships with clients and attract new prospects through authentic and strategic social media engagement. This session will explore the key components of a successful personal branding strategy, demonstrating how to effectively communicate your values, expertise, and unique approach to financial advising. Learn how to create compelling content, engage meaningfully with your audience, and utilize various platforms to enhance your visibility and influence. Whether you’re just starting on social media or looking to refine your existing presence, this session will provide you with the insights and tools needed to turn your personal brand into a significant business asset.