Nothing builds trust like the voices of satisfied clients. This session will explore how to harness the power of client-generated content—such as testimonials, success stories, and reviews—to elevate your brand’s credibility and engagement. We'll cover actionable strategies to encourage clients to share their experiences and how to effectively incorporate their stories into your marketing campaigns. With fast-evolving marketing rules, we’ll also guide you through the compliance landscape, ensuring that testimonials and endorsements are used in harmony with new marketing regulations. Learn how to craft authentic, compelling content while staying aligned with disclosure requirements and regulatory standards. Whether you're looking to add client stories to your website, social media, or presentations, this session will provide the tools to amplify your message with the voices that matter most—your clients.