Kyla Scanlon, the author of In This Economy? and one of the most engaging voices in modern economics, has turned economic commentary into something fun, relatable, and downright cool. With over 185k TikTok followers, 259k on Instagram, 177k on Twitter, and over 2 million views on YouTube, Kyla has revolutionized how we talk about the economy by blending humor, storytelling, and viral content. In this talk, Kyla shares her secrets to making complex economic ideas accessible and exciting for all audiences. Learn how she uses social media, pop culture, and engaging narratives to captivate her audience and make economics fun. Whether you're a financial expert or just trying to understand what’s going on with inflation, this session will give you new insights into how to bring the economy to life in fresh, entertaining ways.