Elizabeth Reider, Director of Marketing at Indigo Marketing Agency, brings a unique perspective to financial advisor marketing. With a bachelor’s degree in IT and over a decade as Chief Marketing Officer at an independent advisory firm, Elizabeth understands how to create marketing strategies that drive action. Initially on track to become a financial advisor herself, she discovered her passion for marketing after attending industry conferences and testing tools designed for advisors. She quickly realized that many advisors lacked actionable advice tailored to how clients make decisions.

Elizabeth has worked with hundreds of financial advisors, helping them overcome obstacles and develop strategies that connect with their ideal clients. Her expertise in advisor websites, SEO, and content creation, coupled with her ability to harness behavioral insights, delivers measurable results. Known for her hands-on approach, Elizabeth ensures every conversation provides tangible value and actionable solutions.