Lisa Asher, CFA, is a Strategic Advisor for the Wealth Management practice at Datos Insights and focuses on RIAs, digital marketing, digital client experience and financial planning areas of research.

Prior to joining Datos Insights, Lisa was a Senior Manager at F2 Strategy, where she assisted RIAs and broker-dealers in leveling up their digital client experiences and understanding where the market is headed next. With a keen eye for innovation and improvement, Lisa has developed and honed her skills in previous roles supporting decision-makers by providing comparative analyses on the electronic payments industries in U.S., EU and Latin American markets.