Samantha Allen is the Executive Vice President of Marketing at Merit Financial Advisors, where she leads the company’s marketing strategy, brand development, and client engagement initiatives. With over a decade of experience in financial services and marketing leadership, Samantha has established herself as an industry leader in driving organic growth and fostering innovation.

Prior to joining Merit, Samantha held senior marketing positions at Carson Group, FiComm Partners, and TD Ameritrade. Her expertise spans strategic planning, content creation, event management, and marketing analytics.

Outside of her professional achievements, Samantha is dedicated to mentorship and community engagement. She is an avid reader and enjoys spending time with her family and cheering for the Nebraska Cornhuskers!