Rishi Bharathan is CEO of WiserAdvisor, the industry’s only combined lead generation and reviews platform. With over 25 years of expertise in lead generation, digital marketing, and information technology, his customer-centric strategies have propelled WiserAdvisor to the forefront of the fintech industry. Rishi has led WiserAdvisor through several acquisitions, including the recent acquisition of IndyFin, a 100% compliant way to gather client feedback, ratings, and reviews. He is passionate about leveraging technology to empower individuals in their financial decisions and fostering a culture of transparency and trust within the advisory space. His commitment to innovation and excellence continues to shape WiserAdvisor's mission of making financial advice accessible to everyone. On the personal front, he is a keen sportsman who loves outdoor adventure. His side hustle is being an Uber driver for his two daughters!