Kristen Luke is the President of Kaleido Creative Studio, a marketing firm dedicated to helping Registered Investment Advisors craft the messaging, strategy, and deliverables they need to launch and grow their niche through the OnNiche® program. She is also the author of the Amazon best-selling book Uncomparable: The Financial Advisor’s Guide to Standing Out Through Niche Marketing.

Kristen frequently shares her marketing expertise at industry events, as well as through podcasts and publications, including the Financial Planning Association, Dimensional Fund Advisors, Kitces.com, and XYPN Live.